Audience Research Ideas

It seems to be the most difficult area to do well with in your research and planning, but here are a few tips:

Check out the Media Knowall site at http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=audience

Really useful article you can use to help learn for your exam, too, at:
http://www.aber.ac.uk/media/Students/pph9701.html

Remember what also counts:

• showing rough cuts of your work to people and listening to their comments and suggestions
• consulting people about what sorts of shots you should use
• researching the sorts of costumes you actors should wear
• comparing your product to those watched by similar audiences and making sure you do what those audiences seem to like watching
• observing the audiences at concerts, etc, and noting their age, etc
• interviewing a member of your target audience about their lifestyle, likes and dislikes, music preferences, film preferences, favourite magazines, whether they have facebook, Twitter and who they follow, maybe even type of phone they have.
• looking at the media packs for advertisers in magazines read by your target audience - these are online and often contain useful data about your audience
• collecting data about your audience via questionnaires